Friday, July 31, 2009

Hit of the week covers

Now and then the Hit of the week reaches the news lists for 78-rpm records collectors; silly season we call that .......... Most of the discussions start ( and end) with the problems and suggestions how to play a warped card board record. Thanks to a message on 78-l last week by Cliff B. the sleeves or covers, or whatever you call it, were point of discussion. Cliff had found a bunch of brandnew card board Hit of the Week records still in their original covers, unused and newa great find. He posted these on his website ( including sound files).
I learned from the discussion that a lot of collectors weren’t informed about these fragile covers – now rare items because they were made of very thin, vulnerable paper; not made for eternity!
Most Hit of the week collectors have found their card board records without these covers. Covers – sleeves or should we call it envelopes, as it has a flap. Well, never mind – I’ll call it covers …………..
When the first Hit of the weeks were released in the spring of 1930 they had no covering. A kind of display was used to store the records on the news paper stand. It would be great if someone could show us a pictures of such a display standing in a 1930s news paper stand. Who can help? There are some early Durium covers, but it seems as if those covers were only used for special products or for export.

When the Durium Product Corporation was broken ( summer 1931) the firm continued its activities as the Durium Products Incorporated and some innovations were introduced, like the extensive playing time of 5-minutes ( A new five-minute Hit-of-the-week with almost twice the playing time of the average record at your news-dealer’s next Thursday ) and ........, the records were covered in paper sleeves.
In fact you can select three types of sleeves or covers:
1. The Big Note type
2. The Artist Covers
3. Hit of the week Orchestra drawing.
During the next months I will introduce you to the three types of Hit of the week covers.

BTW: The pictures on this blog show how the thin vulnerable Hit of the week covers have survived 80 years.
This contribution will also be published ( in Dutch) at the Keep Swinging blog later.

Hans Koert