click on the picture to enlarge
The Hit of the week series were sold in sleeves starting in the summer of 1931 . These sleeves are made of very breakable thin paper - not the kind of paper Henk's sleeve is made of. This sleeves has the same paper quality like a bag grocers used to pack their sweets in the 1930s. (and on the market the greengrocer still packs my green beans in such a sack.)click on the picture to enlarge
On the sleeve, advertisements to promote products that, as it seems, have nothing to do with the record inside. The largest one is by Citroën, the French automobile, which loves to promote De Balanceerende Motor (= the balanced engine), which makes the automobile very silent, een zachte, geruischlooze gang als het glijden van een zwaan over het water ( = as silent as a swan gliding through the water.) That explains the drawings of a man sitting in a swan on the sleeve. On the reverse a small advertisement for a "Reico" Radio aan de Spits! zoowel in prijs als kwaliteit. ( = a "Reico" radio set, the best in price and quality ). The fact that the advertised radio is from the 1932 series, dates this sleeve.
As the sleeve reads, the lottery starts on the 30th of March 1932 and in that period the first English durium records were released, so it might be well possible that the record inside was a durium EN- series record, like the Durium Dance Band ( = Lew Stone) featuring Al Bowlly, the popular English crooner. I have one vague picture of a Dutch durium sleeve from that period which learns that the price of the record was Dfl. 1.
The first prize of the Dutch lottery was: Een Te Bouwen Landhuis ( A new-build Villa), Een Citroën Automobiel 5 Persoons ( a 5-seat Citroën automobiles ( Type C.4 G ); the third price Een Reico Radio Ontvangtoestel ( A Reico Radio Set) and the fourth price: Een Electrische Simplex Rijwiel ( = an electric Simplex Bicycle. ) (it's Holland remember !!)
It seems likely that the unbreakable records were Durium records, as I haven't read anything in the 1932 Dutch news paper that promoted the unbreakable cardboard Durium record and if it was a Durium record inside, why wasn't the name mentioned on the sleeve? Can someone confirm if these English durium flexible records were sold in such a brown sack, including a lottery ticket? Or was the free Dutch promo record inside? Gratis Proefplaat (= Free sample) is stamped on its reverse, so why should you pay one Dutch guilder for it? Or what other unbreakable record? Please send me your suggestions: Hans Koert email@example.com
This contribution was published in Dutch at the daily Keep Swinging Web Log and is also posted on the Flexible Records blog.