In the summer of 1931 times had changed and the first firm, The Durium Products Corporation was broken; a new firm was born: The Durium Products Incorporated. In the article "Durium Products Incorporated" I have told more about this period. In my previous blog I told about their new invention, the so-called five-minute recording, thanks to the invention of the so-called micro groove. This time I love to tell something about their new catalogue system. The Hit of the week records were sold at news stands, each week. If you like to dance - if you want to entertain your friends with the latest music -stop at any news-stand, or the place where you purchased this record, and get the new "Hit" each week. It was important to emphasize the fact the if you wanted the latest Hits, you had to buy a "fresh new" card board record at you news dealer each Thursday.
Thanks to its new catalogue system everybody could learn if you really had bought the latest hit. Each month got a letter and each week a figure. The first records in this system were released the September 1931, in its second week on Thursday the 10th of September 1931, so I Found A Million Dollar Baby by the Don Voorhees' Orchestra (disc one track 7) received the catalogue number J-2 ( September is the 9th month - the J the 9th letter in the alphabet ( minus the I )). Another example: I'm Just A Dancing Sweetheart by Freddie Rich's Radio Orchestra (Disc 2 track one) was released on Thursday the 5 November 1931, so its catalogue number was L 1
An extra item, the special Durium De Luxe Ballyhoo - Theme song "Cheer Up" by Eddy Cantor ( disc one track 23-24), received the catalogue number K-6. I'll tell you more about this special labeled record in a next contribution.
Records that were not sold during that specific week, where almost unsaleable the next week and had to be sent back to Durium. You can understand they had a rather huge stock of unsold records. So they changed the catalogue system a bit at the end of the year: each record became "fresh and new" for two weeks, so A Faded Summer Love by Rudy Vallee (disc 2 track 23), released on Christmas Eve ( 24th of December 1931) got the catalogue number M-4-5 and an extra item also released around that same date was labeled MM4-5 (disc 2 track 24). The last track on disc 2 is titled Some Of These Days by Erno Rapee's Orchestra ( disc 2 track 27) and was released on the last day of 1931 ( 31st of December ) and labeled M-5-N-1? Wrong - they started all over again. January 1932 was A again, so this record was catalogued as M-5-A-1.
If you love to read more about this release or you love to hear the music, please open the informative site of Archeophone Records.